Arbesko Newsblog

Arbesko was awarded SEB’s “best international growth award 2011” when the best entrepreneurs in the Svealand region of Sweden were chosen at the annual Entrepreneur Of The Year competition. A competition backed by the company Ernst & Young.

The Jury’s motivation:
SEB’s export prize 2011 in Svealand is awarded to Peter Geisler of Arbesko. He heads the premium segment and systematically develops top class products in an international environment.

We at Arbesko have been working hard to get our products out on the export market, where Russia, Scandinavia and Canada are the current main markets. Australia and New Zeeland are of interest to us as well, as we aim to sell our shoes to smelting industries there. We’ve seen an increase from 12 to 27% in the number of shoes exported, and we hope for this to increase further in the coming years.

About the competition
The “Entrepreneur Of The Year” competition is held in more than 50 countries. The aim is to make the local entrepreneurs more visible and to increase interest in entrepreneurship. The competition also aims to inspire tomorrow’s entrepreneurs. The nominees are judged by an external jury on entrepreneurship, economic development, strategic goals, effect on society, innovation and personal integrity and influence.

The Swedish Skills Team

On October 5 to 8 the WorldSkills Competition takes place in London. We at Arbesko are sponsors of the Swedish Skills Team (WorldSkills Sweden) and thus make sure that the team has the best of shoes, so even during the days in London!

The WorldSkills Competition is one of the world’s biggest events. More than 1 000 competitors from more than 50 countries will compete in 45 different professions. By young people measure their strength against each other the professional knowledge increase – so also the exchange between different professions. The goal is to inspire and motivate young people to strive to achieve skills professionalism in world class. During the WorldSkills Competition the Swedish Skills Team is represented by about 30 young people and over 20 professions. From hairdressers, painters, landscape gardeners to plumbers and car painters.

Arbesko will of course be at the championship in London – London – and we can say that there will be full speed at WorldSkills Swedens stand – where we will be! More information about our activities in London will come later on.

More information:
www.yss.se/start
www.worldskillslondon2011.com

As you may already know, we held a competition during Swedish Youth Skills in Gothenburg where people were asked to dance or in other ways show what it felt like to wear our shoes with Energy Gel. We filmed them and put all the clips on Facebook for people to vote. This turned out to be very popular, as many as 67 people took part! Voting ends on May 31st.

We had just desembled the video camera when more people turned up asking if they could take part, so we started a new competition; ”The Energy Gel Photo Contest” where people put on work clothes, and obviously our shoes, and posed in front of a camera. The photos were also posted on Facebook and voting ends on May 31st.

We would like to thank all the imaginative and enthusiastic young  people for a great couple of days in Gothenburg and for all the really cool entries!