Arbesko were there again this year, when the STCC races took place between 9th and 10th of July. This year was not like other years though, it was something very special – as sponsors of “Mattias Ekström Junior Team” we spent the weekend backstage with the DTM champion Mattias Ekström and his Junior Team, which promotes young, promising race drivers. The team, who all wore Arbesko model 350, were represented by two young talents in this year’s race; Dick Sahlén and Roger Eriksson who both drove a Seat Leon. Obviously with the Arbesko logo on the front!

A big thank you to the Mattias Ekström Junior Team for a great weekend!

Check out the film clips from STCC!

As you may already know, we held a competition during Swedish Youth Skills in Gothenburg where people were asked to dance or in other ways show what it felt like to wear our shoes with Energy Gel. We filmed them and put all the clips on Facebook for people to vote. This turned out to be very popular, as many as 67 people took part! Voting ends on May 31st.

We had just desembled the video camera when more people turned up asking if they could take part, so we started a new competition; ”The Energy Gel Photo Contest” where people put on work clothes, and obviously our shoes, and posed in front of a camera. The photos were also posted on Facebook and voting ends on May 31st.

We would like to thank all the imaginative and enthusiastic young  people for a great couple of days in Gothenburg and for all the really cool entries!